Blooker’s Cacao Advertisement

This illustrated advertisement appeared in Netherlands – Lombok during the height of the 1894 Lombok Expedition. Promoting Blooker’s cacao as “the finest and most fortifying brand,” the ad emphasizes its suitability for tropical climates through airtight packaging. With the motto, “Create a good product, make it known, and you will succeed,” the piece blends consumer marketing with colonial military imagery—implicitly linking European goods with Dutch military presence and morale in the East Indies.